Toy, Game and Sports Packaging

Packaging That Gets Picked Up

Toys and games are sold on the strength of their packaging more than almost any other product. Children spot a box from across a shop, and adults judge a game by its cover before reading the rules. Bold colour, clear imagery and a shape that is easy to pick out on a shelf all play a part, and window boxes let the toy itself do the talking.

Inside, the box has to hold small parts, figures and accessories in place so nothing rattles loose. Card and corrugated inserts are shaped around each piece. Collectable figures in particular need a box that looks good unopened, which is why window action figure boxes are designed for display as much as protection.

Board Games, Puzzles and Playing Cards

Board game boxes are usually rigid, with a lift-off lid and an inner tray that holds the board, cards, dice and pieces. The lid artwork is the main selling surface, and the sides carry the player count, age range and playing time. Games shipping boxes protect retail boxes in the post.

Jigsaw puzzles come in boxes or tubes, and playing cards come in tuck boxes sized to the deck. Game disc sleeves and PR boxes suit video game launches. For card games and decks, a printed playing card tuck box gives each deck a neat, branded home.

Sports and Fitness Equipment

Sports packaging ranges from small golf ball sleeves to long yoga mat boxes. Golf ball boxes and sleeves hold one to a dozen balls, and display boxes suit pro shops. Football, basketball and tennis ball boxes are sized to inflated or deflated balls, and fishing lure boxes have windows or blister fronts.

Gym and fitness brands use boxes for resistance bands, skipping ropes and small equipment. Rigid sports boxes suit premium accessories and gift sets. For club shops and online sports brands, printed golf ball sleeves are a popular corporate gift and event giveaway.

Safety Information, Finishes and Ordering

Toys usually need age warnings and safety information on the box, which we print from the artwork you supply. Please make sure your wording is checked by whoever handles your product testing. Hang tabs can be added for peg displays, and handles suit larger toys.

Finishes include gloss laminate for bright colours, spot gloss to highlight characters and foil for premium editions. Every order starts with a free design proof. For toys sent by post, corrugated toy shipping boxes protect the retail box so it arrives in perfect condition.