Custom Game PR Boxes

Box Formats That Film Well

Some structures simply look better when opened on camera. Our guide on how to choose a box style compares lids, drawers and mailers. These are the ones game studios ask for most:

• Rigid lid-off box: slow, satisfying lift with a printed inside lid that reads as the first scene
• Magnetic flap box: opens like a book and stays open, so creators can talk over the contents
• Drawer box with ribbon pull: slides out to reveal a tray, good for a single hero item
• Corrugated mailer with printed interior: travels without an outer carton and costs less for larger send-outs
• Double-door box: two flaps opening outwards to reveal a centrepiece, ideal for a statue or figure

Inserts That Keep Every Piece in Place

The insert is what turns a box into a kit. Card inserts can be cut with pockets for cards, dice and tokens, and printed with the same artwork as the box so the inside feels finished. Foam inserts in black or grey hold heavier items such as figures or controllers and stop them shifting when the courier drops the parcel.

Think about order of discovery. The first thing visible when the lid opens should be the welcome card or the hero item, not a bag of tokens. Smaller extras can sit in a lower layer or a side compartment. A thumb notch next to each item helps creators lift things out cleanly on camera rather than prising them out with fingernails.

Code cards deserve their own slot near the top. Many kits lose impact because the download code ends up under the insert and the journalist never finds it. We make custom box inserts for each item so nothing slides around in transit.

Artwork, Print and Finishes

Games come with strong visual worlds, and the box is a chance to use it. Full-colour print on the outside, the inside lid and the insert lets you carry key art all the way through. Spot gloss on characters against a matt background works well under ring lights, and holographic or metallic foil on the logo gives creators a shine to tilt towards the camera.

Soft-touch laminate is the safe choice for dark artwork because it hides fingerprints, which show badly in close-up shots. If your art has fine detail, send the highest resolution files you have; large boxes show every pixel. We check artwork against the dieline on your proof so key characters do not land across a fold. Our guide comparing print and finish options explains foil, spot UV and soft-touch in more detail.

Personal Touches for a Press List

A press kit that names the person opening it gets far more attention than one addressed to nobody. A printed welcome card with the creator name, a short note from the lead designer or a numbered collector card in limited kits all make the recipient feel chosen rather than mailed. Variable printing lets every card carry a different name while the rest of the kit stays identical, and it costs much less than people expect.

Think about what the creator will do after filming. A box that stays useful, such as one that stores dice, cards or a controller, tends to stay on a shelf behind them in future videos. That is free visibility for your game long after launch week. Simple touches such as a lid that closes properly again and an insert that still holds the pieces after the first opening keep the kit in use for longer.

If you are sending to creators in different genres, you can vary the welcome card wording for each group while keeping one box design, which keeps production simple. For larger mailouts, games shipping boxes as outer cartons protect the kit in the post.

Shipping Kits and Timing Them Around a Launch

Rigid boxes look beautiful but scuff in transit if sent unprotected. For rigid kits, we can make a plain or printed corrugated outer mailer sized to sit snugly around the inner box. Corrugated mailer kits can travel on their own, with the outside printed as part of the reveal.

Weigh a filled sample before you book couriers; figures and dice sets add up quickly. Tell us the total weight when you ask for a custom quote and we will choose a board grade that copes with it.

Press kits usually need to land before an embargo lifts, so the schedule works backwards from that date. Allow time for your artwork, the free proof, then 4 to 7 working days of production after approval. Free tracked delivery to UK mainland addresses takes 2 to 3 working days. You will get a custom quote by email within one working day, and minimums are low and quoted per job, which suits small runs aimed at a focused press list.

If anything arrives misprinted or damaged, let us know within 10 days and we will reprint or refund. Ordering a handful of spare boxes is wise; last-minute additions to a press list are very common.