Custom Jewellery Boxes

Inserts for Each Type of Piece

The insert is what turns a generic box into a jewellery box. Rings sit in a slot cut into a foam or card pad, with the band held and the stone facing up. Pendants hang from a card with a slot for the chain, so the pendant is centred and the chain is hidden behind. Bracelets wrap around a padded pillow or sit in a curved channel. Bangles need a deeper box with a round recess.

Cotton fill is the traditional option for simple pieces: a layer of soft wadding that the jewellery rests on. It is economical and versatile, though pieces can move around more than in a cut insert. Long chains lie best in necklace boxes with a chain slot rather than a square box.

• Ring slots in foam or card
• Pendant and chain cards
• Bracelet pillows and channels
• Bangle recesses
• Earring cards with pierced holes
• Cotton-filled pads for mixed pieces

Finishes That Feel Like Jewellery

Jewellery packaging is a tactile product, and the finish matters as much as the colour. Soft-touch lamination gives a velvety surface that feels expensive the moment it is picked up. Textured papers on rigid boxes, such as linen, leatherette or embossed patterns, add depth. Matt black, deep navy, blush pink and ivory are popular base colours.

Foil stamping is the classic way to add a logo, usually in gold, silver, rose gold or copper. Embossing raises the logo so it can be felt, and debossing presses it in for a subtler effect. Spot UV can add a glossy pattern over a matt surface. One strong finish usually looks better than several competing ones.

The inside counts too. A coloured lining, a printed inside lid with a short message, or a velvet-effect insert in a contrasting colour all make the moment of opening feel considered. You can see soft-touch and foil finishes compared in our finish guide.

Measuring Pieces and Planning Sizes

Measure each type of piece as it will be presented. For rings, note the band width and the height of the setting. For pendants, measure the pendant itself and decide how the chain will be folded behind the card. For bracelets, measure the diameter when closed and the width of the band. For bangles, the outer diameter and depth decide the box size.

Then look for overlaps. A box that fits a pendant card may also fit a pair of earrings on a different card. A bracelet box might also fit a watch. We can look at your range and suggest the smallest number of sizes that will cover it, saving you money and storage space.

Keep the box proportionate to the piece. A small ring in a large box looks lost, while a chunky bracelet squeezed into a small box looks cramped. A little space around each piece, framed by the insert, gives the most attractive presentation. Our guide on how to measure a ring or pendant covers stones that sit proud.

Selling Online and in Person

Online orders need boxes that survive the post. A snug insert keeps pieces from moving, a closure that will not pop open matters, and the box itself usually goes inside a small mailer or padded envelope. Many online jewellers add a printed card with care instructions or a personal note, which makes the parcel feel more personal.

In a shop, the box doubles as a display. Jewellery can sit in an open box in the cabinet and be closed and handed over at the till. A consistent box colour across the cabinet makes the display look hand-picked rather than cluttered.

Gift buyers often ask for an extra box or a bag, so having a matching paper bag or ribbon available completes the experience.

Repairs and resizing are another use. Many jewellers return repaired pieces in a branded box rather than a plain bag, which reminds the customer of the care taken and keeps your name in front of them. For posted orders, a printed mailer for small parcels protects the presentation box.

Sort Your Pieces by Insert, Then Choose Two or Three Box Sizes

A jewellery range rarely needs a box per product. Sort your pieces by the insert they need: ring slots, pendant cards, bracelet pillows and set trays. Most makers find two or three box sizes in one style, with different inserts, cover everything from stud earrings to a bangle. Measure the largest piece in each group, including a long chain fully extended if it lies flat, and tell us the metal colour so the foil matches. Card boxes suit everyday and online sales, rigid boxes suit engagement and gift pieces, and posted orders need a small mailer box around the jewellery box.

Send the list of piece types, the box sizes you have in mind, card or rigid, and your logo and colours, and a custom quote comes by email within one working day. The free proof shows each size with its insert. Production takes 4 to 7 working days after approval, delivery to UK mainland addresses is free and tracked, and minimums are low enough for a new jeweller to start with a modest run of each size.