Custom Lingerie Boxes

Soft-Touch Finishes and Wraps

Most rigid lingerie boxes are made by wrapping a printed or coloured paper around a thick board core. The wrap is where the character comes from. A soft-touch laminate gives a velvety feel that customers notice the instant they pick the box up. Textured papers, such as linen grain or a fine felt finish, feel tactile and quietly expensive. Solid colours in blush, black, ivory or deep jewel tones are popular because they let a foil logo do the talking.

Foil stamping in rose gold, gold or silver is the most requested detail, often combined with blind embossing on a monogram or crest. A spot gloss pattern on a matt black box, such as a lace motif, catches the light only when the box is turned, which is subtle and very effective. Inside, a printed lining or a coloured paper wrap on the base adds a second reveal. The finishes are compared side by side in the print and finish options guide.

Getting the Lingerie Box Size Right

Lay the garment out as you want the customer to see it, folded and in tissue, then measure the length, width and height of that bundle. Add 5 to 10 mm on each side for easy packing. A single bra with matching briefs usually sits comfortably in a box around A5 size with 40 to 50 mm of depth. Moulded cup bras need more depth so the cups are not flattened, while a pair of briefs or a thong needs very little.

Bodysuits, robes and pyjama-style sets need longer and wider boxes. If you sell many products, two or three sizes usually cover the range. A card insert with a shaped cradle can hold moulded cups in place and stop a bra sliding to one end of a larger box, which is handy if you want one box size to cover several products.

Tissue, Stickers and the Finishing Touches

The details inside the box matter as much as the box itself. Branded tissue in a soft colour wraps the garment and protects it from fingerprints. A round sticker with your logo seals the tissue. A small printed card can carry a thank you, care instructions or a code for a future order. Some boutiques add a ribbon tied around the box for gift orders, which is easy if the box has a slot or the lid is deep enough to take one.

For online orders, the lingerie box travels inside a plain or printed outer mailer. Ask us to size both together, so the rigid box sits snugly in the mailer and arrives without dented corners. Shipping cartons sized to the rigid box are covered under custom shipping boxes for rigid packaging.

Matching the Box to Your Price Point

Not every lingerie product needs a magnetic rigid box. A brand selling multipacks of everyday cotton briefs will spend its packaging budget better on a neat printed folding carton, perhaps with a window, that looks tidy on a shelf and ships flat. A label selling hand-finished silk and lace at boutique prices, on the other hand, gains a lot from a rigid box, because the customer expects the packaging to match what they paid.

Many brands use a mix. Everyday lines go into a printed carton or a branded mailer with tissue, while gift sets, bridal pieces and limited collections get the rigid box. Keeping the same colours, logo position and tissue across both levels makes the whole range feel consistent, even though the boxes are built differently.

If you sell through stockists as well as online, ask whether they want a hanging option or a box that stacks neatly in a drawer unit. Department store buyers often have firm views on pack size, and knowing them before you order avoids repacking later. Our guide to how custom box pricing works explains where the cost sits between folding and rigid.

Count Your Storage Shelves Before Choosing Rigid

The decision that catches small lingerie brands out is storage. A rigid box arrives made up, so five hundred A5 set boxes take about the space of a large wardrobe, while the same quantity of folding boxes fits on one shelf. Measure the space you can give to packaging before you choose a style, and if it is tight, ask for the folding rigid version that flattens and locks into shape in seconds. Then lay a set in tissue as your packers will, measure it, and send the garment list with the style and rough quantities.

A custom quote is emailed within one working day and a free design proof follows for approval, with minimums quoted per job to suit a small studio as well as a growing brand. Production takes 4 to 7 working days and free tracked delivery to the UK mainland follows in 2 to 3 working days; boxes that arrive marked or misprinted are reprinted or refunded if reported within 10 days. Nightwear sets that need a deeper box are covered on the pyjama boxes for folded nightwear page.