Custom Flower Wrapping Paper for Florists

Sheet Sizes and How Florists Use Them

Most florists buy wrapping paper as cut sheets rather than rolls, because sheets are quicker to grab on a busy day and easier to store flat under a workbench. Square sheets suit the folded, layered style where two or three sheets are offset around a bouquet, and the guide to measuring your product applies just as well to a wrapped posy. Rectangular sheets work better for long-stemmed bunches and for wrapping straight across in one piece. A small sheet size is handy for single stems, buttonholes and small posies.

The best way to choose is to wrap your three most common bouquet sizes with paper you already have, then measure what you used. Many florists find two sheet sizes cover nearly everything they make. We cut sheets to the sizes you give us, and we can supply mixed sizes in one order with the same print.

Designing a Pattern That Works When Crumpled

Wrapping paper is folded, pleated and scrunched, so a single big logo in the middle of a sheet usually disappears into a fold. A repeat pattern works far better, as the print and finish options compared page shows for patterned papers. Your logo or name repeated diagonally across the sheet, a scattered motif such as a leaf or a sprig, or a fine stripe with your name worked in will show up however the paper is gathered.

Keep the colour count modest. One or two inks on kraft look elegant and keep costs down; full colour on white paper allows illustrated florals or watercolour backgrounds. Print one side only for most papers, since the inside is rarely seen, unless you use a translucent sheet where both faces show. Your free design proof shows the repeat at full size so you can judge the scale before printing.

Florists, Flower Farms and Gift Studios

Our flower wrapping paper goes to high-street florists, studio florists working from home, cut-flower farms selling at the gate and online, wedding and event florists, and supermarket flower suppliers who want a branded own-label sleeve. Gift shops wrapping dried flowers and pampas arrangements use it too, as do garden centres for houseplants and small potted bulbs, often with clear lid gift boxes for the delicate stems.

Flower farms often want a softer, more rustic paper that matches their field-grown style, while city studios tend towards bold colour and a crisp logo repeat. Both work; the paper should look like your shop, not like a template.

Wedding florists have their own needs: they may wrap bridesmaids' posies, buttonholes and table arrangements for transport, often in a neutral paper that matches the couple's colours. A plain coloured tissue printed with a small logo on one corner keeps the branding discreet while still letting guests know who made the flowers.

Matching Extras

Wrapping paper is usually part of a set. Printed tissue for the inner layer, matching ribbon, swing tags and small stickers to seal the wrap all carry the same branding through the bouquet. We can print gift card envelopes and small message cards to sit in the bouquet, and flower boxes for arrangements that need to travel flat. Ordering them together means the colours match across every piece.

Seal stickers deserve a special mention because they do two jobs at once. A round sticker printed with your logo holds the pleats of the wrap in place where tape would look untidy, and it puts your brand at the point where the hand holds the bouquet. Message card envelopes in the same colour as the paper make the whole bouquet look planned rather than assembled from separate stock.

Wrap Your Three Best-Selling Bouquets and Measure the Paper You Used

Flower wrap sizes come from the bench, not a chart. Wrap your three most common bouquets with whatever paper you have, unfold the sheets and measure them; most florists find they need two squares and a long-stem rectangle, plus a small posy sheet. Note which layer gets wet, because stems and aqua packs soften kraft, which is why many shops use a coated outer with a printed tissue inner. Then send a logo rather than a finished pattern; a single logo in the middle of a sheet disappears into a fold, so we set it into a repeat that shows however the paper is gathered.

Tell us the paper type, the sheet sizes, the quantity per size and the logo or pattern idea, and a custom quote comes back by email within one working day, minimums low and quoted per job. Once the free proof is approved, production takes 4 to 7 working days and the sheets travel flat in cartons on free tracked UK mainland delivery in 2 to 3 working days. Florists who box arrangements as well usually add the custom flower boxes in the same print.