Custom Cookie Bags

Getting the Width and Depth Right

The most common mistake with cookie bags is ordering them too wide. A single 90 mm cookie looks lost in a 150 mm bag and slides around until it breaks. Measure the widest bake you sell and add about 15 to 20 mm to give enough room to drop it in without catching the edge. For stacked cookies, measure the stack height and add that to the bag depth along with a fold allowance at the top.

For block-bottom bags, the gusset matters as much as the face width. A deeper gusset lets a bag stand on its own and hold a stack of six or eight thin biscuits upright. Flat bags without a gusset work better for one or two large cookies laid flat, or for bags that will be hung on a peg. Our guide to measuring a product for packaging uses the same method.

• Flat bags: best for single large cookies and slim biscuits
• Block-bottom bags: stand on the counter, good for weighed portions
• Side-gusset bags: tall packs for biscotti and stacked cookies
• Window bags: paper front with a clear film panel to show the bake

Print Options That Suit Paper and Film

Paper bags print best with strong, simple artwork. A clear logo, a short line about your bakery and your web address or social handle will read well even on textured kraft. Fine detail and pale tints can disappear into kraft, so we will flag that on your proof if we think it will be a problem. Glassine takes ink with a slightly softer edge, which many bakers like because it looks less corporate.

Film bags can be printed in full colour with sharp detail, and you can leave clear areas in the design so the cookie shows through exactly where you want. A white ink layer behind your artwork keeps colours bright on clear film. If you change flavours often, consider a single printed design plus a small flavour sticker, which saves ordering a separate run for each bake. Print on paper and film is compared in our print and finish comparison guide.

Closures, Freshness and Shelf Life

How you close the bag depends on how long it sits before it is eaten. Cookies sold the same day are fine in a folded paper bag with a sticker or a twist of string. Bags that sit on a shelf for several days need a better seal, and that usually means film or a lined paper with a heat seal across the top. Resealable zip closures are useful for larger bags of biscuits that families dip into over a few days.

Tin ties are a good middle ground for kraft bags: they fold down neatly, look tidy and let customers reclose the bag. We can also add a hang hole if you want to display bags on a peg rail at the till. Single bakes for a party bag often go into small birthday cookie boxes instead of a bag.

Selling Bagged Cookies at the Counter and Online

Where the bag is displayed changes what it needs to do. On a counter beside the coffee machine, bags are picked up and put back several times a day, so a stiffer kraft or a block-bottom bag that holds its shape keeps the display tidy. A basket of flat glassine bags works well for a grab-and-go impulse buy, especially if the print is bold enough to read from the queue.

Market traders often need bags that survive a breezy day and a bit of handling from customers checking flavours. A sealed film bag with a hang hole can be clipped to a stand or a rail, which keeps stock off a crowded table. For online orders, bag the cookies first and then pack them into a small box with a little padding, because a bag alone will not protect a crumbly bake in the post.

Think too about the back of the bag. It is a useful spot for an ingredients panel, allergen information or a short note about how the cookies are baked, and printing it saves you adding a separate label to every pack. Postal orders travel best in a bag inside one of our paper cookie boxes for the post.

Ordering Your Cookie Bags

Send us your bake sizes, the material you prefer and roughly how many bags you go through in a month. We reply with a custom quote by email within one working day, and minimums are quoted per job so a small bakery is not forced into a huge order. Once you approve the free design proof, production takes 4 to 7 working days and delivery to UK mainland addresses is free, tracked and usually takes 2 to 3 working days.

If the bags arrive misprinted or damaged, tell us within 10 days and we will reprint or refund. Food-contact grade materials are available on request, so mention if the bags will hold unwrapped bakes directly. You can see how quantity affects the unit price in the guide to how pricing works.