Custom Eyelash Boxes

Sizing for Single Pairs and Multi-Packs

A single pair box is small, often around the size of a business card and a few millimetres deep. The depth depends on the lash tray and whether you include an applicator or glue tube alongside it. Measure the tray at its length, width and the height of the lashes as they sit on it, and add a little room for the lid not to touch the tips.

Multi-pair boxes for three, five or more pairs work best as book-style or drawer boxes with a stacked tray or several individual trays. Adding a small compartment for a lash glue tube or tweezers turns a box into a complete kit, which makes a strong gift product and lets you charge a little more.

Mink-effect and fluffy styles stand taller off the tray than natural lashes, so they need more headroom. If your range mixes both, size the box depth for the fullest style rather than ordering two depths. A slim card spacer can sit under flatter trays to lift them closer to the window, which keeps every style looking its best behind the lid.

Print and Finish Ideas for Lash Packaging

Lash brands lean towards bold, fashion-led designs: black and gold, soft pinks, nude tones, holographic accents and marble patterns. Rigid magnetic boxes are wrapped in printed paper, which can carry any colour along with foil, spot UV or embossing. A glossy black wrap with a foil logo is a timeless combination, while a soft-touch pastel gives a gentler, modern look.

Do not forget the inside. A printed lid lining with a short message, your social handle or a style name is cheap to add and makes the box feel considered. On window cartons, matt lamination around a glossy window frame creates a subtle contrast that draws the eye to the lashes.

Keep the lettering on the window frame bold enough to read at arm length, because lash boxes are small and fine type quickly becomes a blur on a busy counter.

Naming Styles and Keeping a Range Organised

Most lash brands sell a collection of named styles. Customers come back for the one they liked, so the name needs to be easy to find. Print the style name on the front and the spine or edge of the box, so it reads whether the box is on a shelf, in a drawer or stacked in a gift bag.

If you add new styles often, you can keep one shared box design and use a printed sticker or belly band for each style name. That approach lets you order a larger quantity of the base box and still release new looks quickly. For brands with a fixed range, printing each style directly onto its own box looks more polished.

Who Buys Custom Eyelash Packaging

Lash brands starting out are the most common buyers, often selling online or through social media where unboxing photos matter. Lash artists and technicians order boxes for retail lashes or aftercare kits to sell at the end of appointments. Salons and beauty bars use them for own-brand products, while makeup artists sometimes give branded lash boxes to bridal clients.

Subscription boxes and influencer mailers also feature lash boxes, where the packaging needs to catch the eye among other products in a single parcel.

Lash artists in particular find that a branded box changes how clients see retail lashes. A pair handed over in a plain plastic tray feels like an afterthought, while the same lashes in a printed box with the artist name on the lid feel like a product worth paying for. That small shift often makes the difference between a client buying one pair and coming back for more. It also gives clients something to photograph and share, which puts your name in front of their friends at no extra cost.

How to Order Your Eyelash Boxes

Send us your lash tray size, the style of box you like and your logo or artwork. We return a custom quote by email within one working day, with folding window cartons from £0.25 each and magnetic rigid boxes priced to size and finish. Minimum quantities are low and quoted for your job, which suits brands building a range one style at a time.

A free design proof shows the box flat with window positions, foil areas and inside print marked. Production follows in 4 to 7 working days after your approval, and free tracked delivery to UK mainland addresses takes 2 to 3 working days. Any boxes that arrive misprinted or damaged can be reported within 10 days for a reprint or refund.