Custom Reverse Tuck End Boxes

Measuring for a Snug Fit

Box sizes are always given as inside dimensions in the order length, width and depth, where length and width describe the opening and depth is the height of the carton. Measure the product at its widest points, including pumps, caps and any shoulder, then add a little clearance so it slides in easily without rattling.

For a rigid product such as a bottle or jar, 1 to 2 mm on each dimension is usually enough. For a product inside a pouch or with a soft shape, allow a touch more. If you are using an insert to hold a bottle upright, measure the space the insert needs and include it before settling on outer sizes.

• Measure length, width and depth on the inside
• Include caps, pumps and droppers at their widest
• Add 1 to 2 mm clearance for rigid products
• Account for inserts, leaflets and tamper seals

Board Grades and Print Choices

Most reverse tuck end cartons are printed on white folding board between 300 and 400 gsm. The lighter end suits small, light items such as lip balm or single sachets, while the heavier end gives a firmer feel to a serum or a supplement tub. Kraft board has a natural brown surface for brands with a craft look, and metallic board gives a mirror-like base that can be overprinted for striking effects.

Full colour print covers photography, gradients and detailed patterns. Spot colours give a more exact match to brand colours and are worth considering if the carton sits next to other branded items. Printing the inside of the carton is an inexpensive way to surprise customers when they open the box, and it is often used for a short message or usage instructions.

If you are unsure which board weight to pick, send us the product or a sample and we will suggest a grade. A carton that feels flimsy in the hand undermines a premium product, while one that is heavier than it needs to be adds cost without any benefit the customer will notice.

Finishes That Lift a Simple Carton

Because the structure is straightforward, the finish does much of the work in making a reverse tuck end box feel premium. A matt or soft-touch lamination gives a smooth, calm surface. Gloss lamination makes colours more vivid and wipes clean, which is handy in bathrooms and kitchens. Spot gloss can highlight a product name or image against a matt background.

Foil stamping in gold, silver or a coloured foil adds a metallic accent to logos and borders. Embossing raises the logo for a tactile touch. A die-cut window with clear film lets the product show through, which works well for products with attractive colour such as oils, bath salts or sweets.

Retail and Compliance Considerations

Cosmetic and supplement cartons need to carry certain information, such as ingredients, warnings, batch codes, net contents and the name of the responsible business. Plan where these will go before finalising your artwork. The side panels and back panel of a reverse tuck end box usually provide enough room, but very small boxes need careful layout to keep the text legible.

Leave a clear space for batch codes or expiry dates if you will add them on the packing line, and keep barcodes on a flat panel away from folds. A tamper-evident seal sticker across the top flap reassures shoppers that the product has not been opened, and it is simple to apply after filling.

Ordering Reverse Tuck End Boxes

Send us the inside dimensions, a note of the product, your preferred board and finish, and a rough quantity. We will reply with a custom quote by email within one working day; minimums are quoted per job, so you can start with a modest run while you test a product. Prices start from £0.25 per box depending on size, board and quantity.

We prepare a free design proof showing your artwork on the dieline so you can check every panel. After approval, production takes 4 to 7 working days, and boxes are delivered flat with free tracked delivery to UK mainland addresses in 2 to 3 working days. Any misprints or damage reported within 10 days are reprinted or refunded.