Makeup Brush Boxes

Inserts That Keep Every Brush in Line

The insert is cut to the profile of your brushes. Card inserts with die-cut slots are light and economical, and the handles click into place. Foam inserts give a softer, more secure hold and work well for heavy metal-ferrule brushes or sets shipped long distances. Vacuum-formed trays in clear or black plastic are another option, giving each brush a moulded bed.

Leave space above the head of each brush so the bristles do not touch the lid. We plan the insert depth from your largest brush, often a kabuki or a fan brush, and arrange the slots so the tallest heads alternate with smaller ones, which keeps the box as narrow as possible.

Print and Finish Ideas for Beauty Brands

Brush brands often mirror the finish of the brush handles in the box. Matte black handles pair with soft-touch black boxes and gold or rose gold foil. Wooden handles suit kraft or natural textured papers with a dark foil logo. Pastel brushes look fresh in white boxes with a single accent colour. Holographic foil is popular for brushes aimed at younger buyers.

Inside the lid is a good place for a simple guide showing which brush does what. Customers buying their first full set often appreciate it, and it saves you printing a separate leaflet.

Spot gloss on a pattern, embossing on the logo, and printed tissue on top of the insert are small details that lift the box in photos and unboxing videos.

Keep the front of the box uncluttered. A brand name, the set name and the number of brushes are usually enough; let the brushes do the selling once the lid is off.

How to Measure Your Brushes

Lay out the full set and measure the longest brush from the end of the handle to the tip of the bristles. Measure the widest head across and from front to back, since many brushes are flatter than they are wide. Note the handle diameter at the ferrule, where the slot will grip. With those numbers we can design the insert and work out the outer box size.

If you will add brushes to the set later, mention it. We can design the insert with a spare slot or plan a second insert version that fits the same outer box. Our guide to measuring products for an insert covers handle and head dimensions.

Brush Boxes for Artists, Salons and Retailers

Makeup artists who sell their own branded brushes often start with a small range, perhaps a face set and an eye set. A shared box design with a different insert and a colour accent for each set keeps costs down and makes the range look complete on a kit table or website.

Salons selling retail brushes at reception benefit from single brush boxes with windows, which can stand upright in a counter display and let clients see exactly what they are buying. Clients who have just had their makeup done are more likely to buy the brush the artist used.

Larger retailers usually want shelf-ready packaging with a barcode area and hang tab options. Tell us where your boxes will be sold and we will suggest the right features so they are accepted by buyers without changes. Retail cartons for the rest of the range sit under cosmetic boxes for beauty brands.

Measure the Kabuki First, Then the Rest of the Set

The tallest, widest head in the set decides the box, and that is usually a kabuki or a fan brush, so measure that one first: full length from handle end to bristle tip, the head across and front to back, and the handle diameter at the ferrule where the slot grips. Then list the others. If a brush may join the set later, say so now and a spare slot is drawn in. Natural hair needs a little more headroom than synthetic, so tell us which you use.

Choose card slots for light sets or foam for heavy ferrules and long journeys, and send the measurements, set size, style and artwork. A custom quote comes back by email within one working day, with low minimums quoted per job. The free proof shows the box and the insert layout together. Production takes 4–7 working days after approval and tracked delivery to UK mainland addresses is free, taking 2–3 working days. Misprinted or damaged boxes reported within 10 days are reprinted or refunded, and the insert pattern is kept for reorders. Palettes sold with the brushes usually go in makeup boxes with a mirror panel in the same finish.