Custom Kraft Pillow Boxes

Why Kraft Rather Than White Board

Brown kraft gives a warm, handmade look straight from the sheet. It suits rustic weddings, farmers market stalls, natural beauty brands and anyone who wants their packaging to feel simple rather than glossy. It also hides scuffs and fingerprints well, a practical bonus when boxes are handled at a busy stall.

The trade-off is print colour. Ink sits on brown board rather than white, so colours print darker and less vivid. Black, white, deep green, navy and metallic foils look excellent on kraft. Bright pinks and pale blues go muted. If you need vivid colour on a kraft look, we can print a white underlay first so your colours sit on a white base while the kraft still shows around them. Kraft and white boards are shown side by side on the board and finish page.

Sizing Your Pillow Boxes

Pillow boxes are measured as length by width by the depth at the deepest point of the curve. To size one, lay your item flat and measure its length and width, then measure its thickness. Add a little to each, and make sure the thickness sits comfortably inside the centre depth, remembering that the box narrows towards the ends. We will check your measurements and suggest the closest size on the proof.

If you sell a range of items, two pillow sizes usually cover most of it. One small size for jewellery and cards, and a longer one for socks, soap or sweets, keeps ordering simple and the look consistent across your stall or shop.

Board thickness changes with size. Small pillow boxes are made from a lighter kraft that curves easily, while longer ones need a heavier sheet so the middle does not collapse when the box is held. If a pillow box will sit in a display bowl or basket, ask about a slightly heavier board so it keeps its shape after handling by many customers.

Printing and Finishing Options

One-colour print is the most common choice on kraft pillow boxes, often a logo centred on the front with a small line of text on the back. Two-colour designs add a pattern or a second brand colour. Full colour is possible with or without a white underlay, and it suits illustrated designs and photographic labels.

Hot foil stamping in gold, copper or silver catches the light beautifully against brown board and is popular for wedding favours with names and dates. A window cut in the front, backed with clear film, lets the contents show through. You can also leave boxes plain and finish them with a printed sticker, ribbon or twine, which is the most flexible option if you change designs often.

Ideas for Events and Small Shops

Wedding planners often order one design with the couple's names, then use the same box for favours, table gifts and thank you presents for the bridal party. Small shops use pillow boxes at the till for jewellery and small purchases, where a printed box replaces a paper bag and looks far more considered. Brands running sampling campaigns post a pillow box with a small sample inside a larger order as a thank you.

For corporate events, a kraft pillow box with a foil logo holding a few chocolates or a branded keyring makes a neat delegate gift that does not look over-designed. Hair bundles and extensions use the longer hair extension pillow boxes.

Fold One Blank and Pinch It Shut

The pillow box's charm is its curve, and the curve is also what catches people out: the usable depth in the middle is much less than at the ends. Before ordering, fold a plain blank in the size you are considering, put your item in and pinch the ends shut. If the ends bow open, the item is too thick for that size; if the box flattens, it is too big. Note the item's thickness at its widest point and whether the box is handed over or posted inside a mailer.

Send the item size, the print style and the quantity, and a custom quote comes by email within one working day. The free proof shows your artwork on the flat blank and on the folded box, because the curve shifts where the logo lands. Production takes 4 to 7 working days after approval and boxes ship free with tracking to UK mainland addresses in 2 to 3 working days; minimums are quoted per job, and misprinted or damaged boxes reported within 10 days are reprinted or refunded. Treats sold in the same shape go in the snack pillow boxes for sweets.