Custom A6 Flyers

Paper Weight and Finish for Printed A6 Flyers

A 130 to 170 gsm paper suits most handouts and letterbox drops. It feels substantial enough to keep without adding much cost. For flyers that act as small cards, such as loyalty cards or offer vouchers, a heavier 250 to 350 gsm stock feels more like a postcard and survives being kept in a wallet.

Gloss paper makes photographs of food or products look vivid. Silk, a smooth satin finish, is easier to read under bright lights and suits mixed text and images. Uncoated paper has a natural feel and takes a pen easily, which is handy for appointment cards or forms.

Lamination on heavier stocks adds durability for menus that will be handled a lot.

If your flyer will be handed out outdoors, at a market or event, a slightly heavier stock stands up better to wind and damp hands. Thin paper curls quickly and looks tired by the end of the day. Most of the stocks here are shared with the rest of our marketing print for small businesses, so a flyer and a poster can match exactly.

Designing a Flyer That Gets Read

Lead with one strong headline that tells people what is in it for them: a discount, an opening date, a new menu or a service they need. Follow with a short supporting line and a clear way to act, such as a phone number, web address or QR code. If you print double sided, use the back for details like opening hours, a map or a short menu.

Use large, readable type and keep a margin of at least 3 mm from the edge so nothing is trimmed. Add 3 mm of bleed if your design has colour or images running to the edge. We check bleed and margins on the free proof.

Images should be high resolution so they stay sharp at print size.

Resist the urge to fill every corner. White space draws the eye to the important parts, and a flyer with one clear message is remembered far better than one listing every service you offer. If you have a lot to say, a double-sided flyer with a simple front and a detailed back gives you both impact and information.

Check contact details twice before approving the proof. A wrong digit in a phone number is the single most costly mistake on a flyer, and it is surprisingly common. The same headline-first rule scales up to A3 posters for shop windows, where the type has to read from the pavement.

Distributing Your Flyers

Think about where your customers are. A takeaway gets the best return from flyers in its own delivery bags, since those customers already like the food. A local service gets better results from targeted letterbox drops in nearby streets. A shop does well with flyers at the till and in partner businesses nearby.

Track results with a unique offer code or QR code on each batch. That shows which distribution method works best, so the next run can be focused there.

For letterbox drops, timing helps. Flyers for a takeaway do best when they land in the late afternoon or just before a weekend, when people are thinking about dinner. Flyers for services like gardening or window cleaning do well when people are at home and noticing what needs doing.

Keep a small stack at the counter even if your main plan is delivery. Customers often pick one up to pass on to a friend, which is the most trusted recommendation of all. At a market stall, a flyer handed out under a vinyl banner printed with your name gets kept more often, because the two are linked in the customer's mind.

Who Orders A6 Flyers

Takeaways, cafés, restaurants, independent shops, tradespeople, event organisers, schools, churches, charities and online sellers all order A6 flyers from us. Many order them alongside packaging, such as burger boxes or mailer boxes, so their print and packaging arrive together.

Because the format is so flexible, the same business often orders several versions over time, each with a different offer or message.

Online sellers have become one of the biggest groups. A flyer in each parcel with a thank-you, a care tip and a code for the next order costs very little and turns a one-off buyer into a returning customer far more often than an email alone. Service businesses that want a flyer which cannot be mistaken for junk mail tend to pick printed door hangers for letterbox rounds instead.

Set Up the A6 Artwork Before Asking for a Price

An A6 flyer is cheap to print and expensive to reprint, so the order goes smoothly when the file is right first time. Build the artwork at 111 x 154 mm, which is the trimmed 105 x 148 mm plus 3 mm bleed on every edge, and keep phone numbers, prices and dates at least 3 mm inside the trim line. Save it as a PDF with fonts embedded. If the flyer is going into parcels, a 250 gsm card version survives better than paper, and a shaped flyer cut to a custom outline is worth a look when the design needs to be noticed in a bag.

Decide the quantity by distribution route rather than by a round number: count the parcels you send in a month, or the letterboxes on a round, and add a counter stack. Email the file, paper weight, single or double sided and the quantity, and a custom quote arrives within one working day with a free proof to follow. Flyers print in 4 to 7 working days after you approve the proof and arrive free and tracked anywhere on the UK mainland in 2 to 3 more. A batch with a print fault is reprinted or refunded when reported inside 10 days.