Custom Kraft Grocery Bags

Brown or White Kraft

Brown kraft is the natural choice for farm shops, greengrocers and markets, with a rustic look that suits fresh produce. It hides small marks from damp vegetables and soil. White kraft gives a cleaner look and brighter print, suiting delis, health food shops and modern grocers.

We do not make environmental claims on your behalf, so please check any wording you print on the bag.

If your shop has a strong brand colour, consider a white kraft bag with the colour printed as a large block. It gives truer colour than printing the same shade on brown paper.

Brown kraft also suits printed messages about local produce in the shop window, giving a consistent look across bags and signage. Our board guide has brown and white kraft explained if you are weighing the two.

Printing on Grocery Bags

Grocery bags are usually printed in one or two spot colours, which keeps costs down for the large quantities shops use. A bold logo on both faces, with the shop name, website or a short tagline, is effective. Gusset print is useful for opening hours, a phone number or a social handle.

Simple designs print best on kraft paper. Large blocks of colour, bold type and simple illustrations work well, while fine detail and photographs can look soft. Dark colours such as black, dark green or navy give the strongest contrast on brown kraft.

Printing the shop name on all four sides, including both gussets, means the bag is identifiable however it is carried or stacked in a car boot.

If you supply produce to other shops or restaurants, a plain bag with a small logo can serve trade customers while a more decorative design serves retail customers. Veg box schemes often add veg boxes printed with your logo for delivery rounds.

Choosing the Right Sizes

Most grocers use two or three sizes: a small bag for a few items, a standard bag for a typical basket and a large bag for a bigger shop. Measure what a typical customer buys and choose a bag that holds it with the top folded over or the handles clear. Wide-based bags are best for groceries, as they keep heavy items stable.

Farm shops often add a tall, narrow bag for bottles of wine, cider and juice, and a small flat bag for baked goods or eggs.

Test before committing. Pack a typical customer's shop into a sample bag, lift it, carry it and set it down. If the base bows or the handles strain, choose a heavier paper or add a base insert before ordering thousands. Our guide on how to measure a typical basket of shopping helps when choosing between sizes.

Who Uses Kraft Grocery Bags

Farm shops, independent grocers, delis, butchers, greengrocers, refill shops, health food stores and market traders all use kraft grocery bags. Veg box schemes and grocery delivery services use them for home deliveries, often handle-free bags packed into crates.

Bakeries and cafés selling groceries alongside food use them for larger purchases, and event organisers hand them out with produce samples at food festivals and markets.

Butchers and fishmongers usually wrap products before bagging, so the bag stays clean and dry. A plain inner wrap and a printed outer bag is a good combination for fresh meat and fish counters. Bakeries inside a farm shop usually add SOS paper bags for bread without handles.

Weigh a Full Bag From Your Counter and Send Us Your Current Bag

Grocery bags are specified by load, so weigh a typical full bag from your counter, including the heavy items such as jars, bottles and potatoes, and tell us the figure along with whether customers carry it by hand or it goes straight into a car. That decides the paper weight, the base card and whether handle patches are needed. If you are switching from another supplier, post us one of your current bags: we match the size and handle style so staff notice no difference at the till, and we can suggest a narrower bag for bottles in the same print. Choose brown kraft for a farm shop look or white for brighter print, and keep the logo on both faces with hours or a web address on the gusset.

Send the sizes, quantities, handle style and print colours, and a custom quote comes by email within one working day. The free proof shows each face and the gussets. Bags are made in 4 to 7 working days after approval, arrive flat in bundles by tracked courier to UK mainland addresses, and damaged or misprinted bags reported within 10 days are reprinted or refunded.