Custom Pet Labels

Printed Pet Labels That Fit the Pack

Measure the flat area of the pack where the label will sit, not the whole pouch. A stand-up pouch of 160 x 230 mm usually has a flat front panel of about 140 x 150 mm once you allow for the zip and the gusset fold, so a 100 x 120 mm label sits comfortably. Round tubs need a label that wraps no more than about two thirds of the way round, or the ends will be hard to read.

Shapes are cut to suit. Rectangles with rounded corners peel and apply most easily by hand, while circles and ovals suit lids and jar fronts. A bone or paw shape is possible as a die-cut and makes a fun sticker for a treat jar, though simple shapes keep application quick when you are labelling hundreds of bags.

If you apply labels by hand, ask for a slightly smaller label than the panel allows. A 3–5 mm margin all round gives staff room to place each one straight without it creeping over a seam or gusset edge, where it would lift. Brands that pack treats in boxes rather than bags can pair the labels with printed dog product boxes.

What to Put on a Pet Food Label

Put the product name and the animal it is for on the front, in large type. The back or side label is where the composition, analytical constituents, feeding guide, weight and your business details usually live. We cannot advise on legal wording, but we can set out a clear layout so every required line fits at a readable size.

Many brands use a front and back label pair on the same pouch. Front labels sell the product; back labels explain it. Printing both together on one roll keeps colours consistent across the pair. Our general custom product labels page covers the same layout rules for other product types.

Making a Treat Range Look Like a Family

Once you have more than three or four products, the labels start to work as a set on the shelf. Keep the logo, typeface and layout identical, then vary one element per recipe, such as the colour band, the illustration of the main protein, or a bold flavour word. A shopper scanning a pet shop shelf then recognises your brand first and the flavour second.

Life stage is another useful system. Puppy, adult and senior products can share a design with a different coloured corner or ribbon. Cat and dog lines can sit side by side with a small animal icon to separate them, which saves mistakes when staff restock.

We can set up a master design and supply proofs of each variation together, so you can see the whole range side by side before printing. It is much easier to spot a clash of colours or a misaligned weight figure when every label is on one page. Cat lines can follow the same family look on custom cat product boxes for toys and treats.

Rolls, Sheets and Ordering

Rolls suit anyone labelling by hand in volume or using an applicator, because the next label is always ready to peel. Sheets suit very small batches and brands printing best-before dates on a desktop printer. Tell us which you prefer and the core size if you use a dispenser.

Send your artwork, label size, material and quantity, and we will email a custom quote within one working day. A free design proof follows for approval, production takes 4–7 working days after that, and delivery to UK mainland addresses is free and tracked in 2–3 working days. Minimums are low and quoted per job, which helps when you have several recipes in small runs. If labels arrive misprinted or damaged, report it within 10 days for a reprint or refund.

Store spare rolls flat in a cool, dry cupboard away from radiators. Adhesive behaves best at room temperature, so labels kept in a cold van overnight should warm up before use. Labels applied by machine work best as custom roll labels for applicators, wound to the core size you need.