Custom Die-Cut Stickers

Designing a Shape That Cuts Well

Die-cutting follows a path around your artwork, so simple outlines cut more cleanly than shapes with lots of narrow spikes. Very thin points and gaps can tear or catch when the sticker is peeled. If your logo has detached parts, such as a separate word and icon, we join them with a background shape so they peel as one sticker.

Supply artwork as a high-resolution file with transparent background, or a vector file if you have one. We create the cut line for you, usually two to three millimetres outside the artwork, and show it on the proof so you can see the finished shape. If you want a specific outline, such as a circle around a character or a rough hand-drawn edge, mention it and we will follow your brief.

Sizes and How People Use Them

Die-cut stickers are sized by their widest dimension. Around 50 mm suits packaging seals and order inserts. Between 75 and 100 mm is the classic laptop and water bottle size. Larger stickers of 150 mm or more work on car windows, cases and equipment, though for those we would steer you to a durable vinyl.

Think about where people will stick them. A sticker for a laptop lid needs to fit comfortably beside a few others; one for a guitar case can be larger. For packaging, measure the area you want to seal and choose a sticker that overlaps the join well without wrapping around a corner.

If you are ordering stickers in several sizes, keep the artwork the same proportions so one design file can be scaled up or down. Small text that reads well at 100 mm may become illegible at 50 mm, so check the smallest size on the proof and simplify the design for it if needed. A bold outline around the artwork also helps a small sticker read clearly from a distance. For a round logo at the smallest sizes, circle stickers cut to standard diameters cost less than a bespoke shape.

Finishes and Special Effects

Vinyl stickers can have a gloss or matt laminate that protects the print from scratches and fading. Gloss makes colours pop, while matt gives a soft, modern look and is easier to photograph without glare. Holographic laminate over a white vinyl creates a shimmering overlay, and spot effects such as holographic only in certain areas are possible on some designs.

For brands that want a premium sticker, consider a white ink layer on clear vinyl, which keeps colours vivid on dark or transparent surfaces, or a soft-touch laminate that gives a velvety feel. Embossed and foiled stickers are better suited to paper labels, so for those see our embossed and foil sticker options.

Ideas for Brands and Makers

Small businesses use die-cut stickers in all sorts of ways. Dropping a free sticker into each order is one of the cheapest ways to get your logo onto a customer's laptop or water bottle. Bands and artists sell them at gigs. Cafés hand them out with loyalty cards. Clothing brands use them as swing tag seals. Event organisers include them in goody bags. Packaging brands use die-cut logo stickers to seal tissue paper and plain boxes, turning stock packaging into something that feels branded.

If you sell stickers as products, a set of designs in one order keeps the cost per design down, and kiss-cut sheets let you sell a collection together.

Stickers also work hard as low-cost marketing at events and markets. A bowl of free stickers on a stall draws people over, gives you a reason to start a conversation and sends visitors home with your name. Printing your website or social handle subtly on the design, rather than as a block of text, makes it more likely people will stick it somewhere visible instead of leaving it in a drawer.

Think about storage and handling too. Keep stickers flat, away from heat and out of direct sunlight until use, and store vinyl separately from paper so the backing does not curl. A neat stack of stickers in a small bag or envelope makes them easy to slip into orders at the packing bench.

Ordering and Turnaround

Send us your artwork, the size, the material and the quantity of each design. We reply with a custom quote by email within one working day and send a free design proof showing the artwork and the cut line, so you can see exactly what will be cut before we print.

Printing and finishing take 4–7 working days from your approval, after which free tracked delivery reaches UK mainland addresses in 2–3 working days. If any stickers arrive misprinted or damaged, report it within 10 days and we will reprint or refund them. Minimums are low and quoted per job, with prices from £0.25 a sticker depending on size, material and quantity.