Custom Apparel Gift Boxes

Tissue, Stickers and the Unboxing Moment

The box is only part of the experience. Tissue paper wrapped around the garment protects it and adds a layer of anticipation. A sticker seal with your logo holds the tissue closed and is the last thing the customer breaks before seeing what they bought.

Printed tissue paper with a repeating logo, or plain tissue in a brand colour, pairs well with a printed box. A short thank-you card, care instructions or a returns slip slipped on top of the tissue completes the set. Inside print on the box base or lid adds another surprise when the box is opened. If you want the tissue and sticker printed to match, our tissue, stickers and other box extras can be added to the same order.

Keep the whole set consistent. If the box is matt black with a gold logo, gold stickers and black or white tissue look intentional. If the box is kraft with a single colour print, natural tissue and a kraft sticker keep the same feel.

Sizing Custom Apparel Gift Boxes

Fold the garment exactly as you want it presented, wrap it in tissue and measure the result. Add a few millimetres all round so it slides in without being squashed, and enough depth for the tissue to sit loosely on top. A box that is too deep lets the garment slide around; too shallow and the lid bulges. Our guide to measuring a folded garment for a box walks through the same steps in more detail.

Most clothing brands use two or three sizes: one for T-shirts and lingerie, one for shirts and knitwear and one for heavier items like hoodies or coats. A separate slim box for accessories, ties and scarves completes the range. Check that your posting boxes fall within the size bands your courier charges for, because a few millimetres can make a difference to cost.

Think about how the garment will be folded by different staff. If your team folds shirts slightly differently each time, allow a touch more room so every version fits. A simple folding board cut to the size of the box, kept on the packing bench, helps everyone fold to the same footprint and keeps the presentation consistent from one parcel to the next.

Materials and Printing Choices

Folding boxboard is the most common material for clothing gift boxes. It is light, prints well and keeps postage costs down. E-flute corrugated adds strength for boxes that will be posted without an outer carton. Rigid greyboard wrapped in printed paper creates a heavyweight box for luxury garments.

Printing options range from one colour logos on kraft to full colour designs with soft-touch lamination, foil and embossing. Fashion brands often keep the outside of the box simple, with a single logo, and save the colour for the inside, where it creates a surprise when the lid comes off.

Ask for a plain sample in your chosen board if you are torn between two weights. Holding the empty box and pressing the lid tells you more than any description.

Using Gift Boxes in Store and Online

In a boutique, staff can keep flat boxes behind the counter and build them as needed. Offering a free gift box with purchases over a certain spend, or as an option at the till, encourages customers to buy presents in your shop rather than online.

For online orders, a mailer-style gift box can go straight into the post with a shipping label. If you prefer to protect the printed box, place it inside a plain outer carton. Either way, the customer gets the same experience as someone who bought in store.

During busy gifting periods, prepare a stack of built boxes with tissue already laid inside. When a customer asks for gift wrapping, staff only need to fold the garment in, close the tissue and add the sticker, which keeps the queue moving.

Some brands sell the empty gift box as an add-on for a small charge, especially for online orders. It covers the cost of the box and lets customers who are buying for themselves skip it.

Fold the Garment First, Then Size the Box

Start with the fold, not the box. Fold a shirt the way your staff will fold it on the bench, wrap it in tissue and measure the bundle; most shirts land close to 350 by 250 mm and about 40 mm thick, which is why the shirt box in our size table is 350 x 250 x 60 mm. Do the same for your heaviest knit and your smallest accessory and you have the two or three sizes most labels need.

Then choose the style by how the box travels: two-piece apparel boxes with lids for the counter, a tuck-lid mailer for the post. For artwork, send the logo as a vector file and tell us whether the lid, the base or the inside carries the colour. We email a custom quote within one working day and a free proof before anything is printed. Production takes 4–7 working days from approval, tracked delivery to UK mainland addresses is free and takes 2–3 working days, and misprinted or damaged boxes reported within 10 days are reprinted or refunded. Prices start from £0.25 a box and minimums are set per job.