Custom Velvet Boxes with Lids

Inserts That Hold Each Piece

The insert is what makes a velvet box work. Ring boxes use a slotted cushion that grips the band and holds the stone upright. Earring boxes use a card or foam pad with small slits or holes for studs and hooks. Pendant and necklace boxes use a raised pad with a hook or slit for the chain, so the pendant sits centred. Watch boxes use a removable pillow that the strap wraps around.

Inserts are usually covered in matching or contrasting velvet, satin or suede-effect fabric. A contrasting colour, such as cream velvet in a navy box, makes the piece the focus. The inside of the lid can be lined with satin and printed or foil-stamped with your logo, which is where many jewellers prefer their branding to sit.

Tell us exactly what each box will hold. A ring slot sized for a slim band will not grip a wide band, and an earring pad set up for studs will not suit drop earrings.

For brands that sell many styles, a removable insert can make one box work for several pieces. A ring cushion can be swapped for an earring pad in the same outer box, which keeps your stock of boxes simpler without compromising the fit. Jewellers who already have boxes can order velvet inserts for existing boxes on their own.

Velvet Colours and Branding

Deep colours are the classic choice: navy, black, burgundy, bottle green and royal blue. Softer shades such as blush pink, dove grey and cream suit bridal, contemporary and children's ranges. Choose a colour that works with your brand and with the metals you use; gold jewellery glows against navy and green, while silver looks crisp against grey and black.

Branding on velvet is usually done with hot foil stamping, which presses a metallic logo into the pile. Gold and silver foil are the most popular, and the effect is subtle and refined. Fine details can soften on velvet because of the pile, so keep logos reasonably bold. Many brands place the foil logo inside the lid on satin, where it can be very fine, and leave the outside plain.

A blind deboss, pressing your logo into the velvet without foil, is another option for a very quiet, tonal look.

Sizing Velvet Boxes

Velvet boxes come in fairly standard sizes for each type of jewellery, which helps your range look consistent. Ring boxes are small cubes; earring and pendant boxes are slightly larger and flatter; bracelet and watch boxes are wider; necklace boxes are long and shallow. For keepsakes such as christening gifts, baby teeth or medals, we size the box around the item.

If you sell matching sets, consider a single larger box with several compartments. It presents the set together and avoids a pile of small boxes at the till.

Outer packaging matters too. A velvet box can mark if rubbed against other boxes. A simple printed card sleeve or a small paper bag protects it in transit and adds another layer to the presentation.

Caring for Velvet Packaging

Velvet picks up dust and fingerprints, and its pile can be crushed if boxes are stacked tightly or stored under weight. Keep stock in its cartons until needed and avoid stacking too many boxes on top of one another. A soft clothes brush lifts the pile and removes dust before a box is handed to a customer.

Avoid storing velvet boxes in damp or very sunny spots. Strong sunlight can fade darker colours over time, especially on display boxes in shop windows.

If you post jewellery, place the velvet box in a snug outer mailer with a little tissue so it cannot rub against the walls during transit. Between seasons, store boxes in outer cartons for storage so the pile is not crushed.

Send a Ring Band Width or the Piece Itself Before the Slot Is Cut

Velvet box inserts are cut to the jewellery, and the detail that most often goes wrong is the ring slot, which will not grip a wide band if it was cut for a slim one. Send the band widths in your range, or post a piece of each type, and tell us whether pendants hang from a slot, earrings sit on a card and bracelets wrap a pillow. Choose the velvet colour against the metal: navy, green and burgundy for gold, black and grey for silver, cream and blush for bridal. A hinged lid displays the piece upright on a counter; a lift-off lid suits keepsakes and medals. Keep foiled logos bold, and ask for a printed card sleeve over the velvet if boxes are posted.

Tell us the jewellery each box holds, the velvet colour, insert style, lid type and logo, and a custom quote comes by email within one working day, with minimums low enough for an independent jeweller. The free proof shows the box, insert and foil placement. Production takes 4 to 7 working days after approval, boxes arrive by tracked courier to UK mainland addresses, and faulty boxes reported within 10 days are reprinted or refunded.