Custom Estate Agent Door Hangers

Design That Reads at a Glance

A door hanger is read in seconds, usually while the homeowner is holding keys or shopping. The front needs one clear message in large type, a good photo or a strong brand colour and the agency logo. Details such as the agent's name, phone number, web address and a QR code go on the back.

Photos of the property sell the message better than illustrations. A clean exterior shot with the price band, bedroom count or 'sale agreed' banner across it is instantly understood. For valuation campaigns, a photo of a friendly local agent builds trust.

Keep the design consistent with your boards, brochures and window displays. When a homeowner sees the same colours on a door hanger and then on a sale board down the road, the brand becomes familiar quickly.

Leave a small writable area on the back if your agents like to add a handwritten note or the name of the property they sold. A personal line often gets a better response than printed text alone. Where the message fits a shape, a house outline cut from die-cut flyers in a custom outline does the same job through a letterbox.

Card, Coatings and Weather

Door hangers face the weather. A thin card droops in the rain and curls in the sun, which looks untidy on a doorstep. We recommend a heavy coated card with a matt or gloss lamination or a water-resistant coating on both sides, so the hanger stays flat and readable whatever the forecast.

Matt lamination gives a calm, premium look that suits upmarket agencies. Gloss makes property photos look vivid. Spot gloss on the agency logo or the word 'sold' adds a subtle shine that catches the eye on a porch.

Uncoated card is an option for writable hangers, where agents add a note in pen, though it is more vulnerable to damp. The card weights are compared in our guide to card and board types.

Shapes, Sizes and Tear-Offs

The standard door hanger is a tall rectangle with a round hole and a slit at the top that slips over a handle. Rounded corners look neater and are less likely to bend. A die-cut shape, such as a house outline or a key, makes the hanger more memorable.

A perforated tear-off strip at the bottom can carry a reply card, a valuation voucher or a business card. The homeowner tears it off and keeps it on the fridge, while the main hanger is thrown away. It is a simple way to make your contact details last longer.

Most agents choose a size close to DL width, which fits nicely on a door and gives enough room for a good property photo.

A hanger that is too small looks like a flyer and is easy to overlook, while one that is too large flaps in the wind and can slip off a lever handle, so the middle sizes tend to work best. The house and key shapes are the die-cut door hangers in custom shapes, which use the same card.

Delivering Your Door Hangers

Door hangers work best when delivered by the agency's own staff, ideally the person who handled the sale. It is a chance to meet neighbours and answer questions face to face. Plan a route covering the streets around each sale and keep a record of which streets have been covered.

Some agents prefer to use a delivery team. In that case, bundle hangers by campaign and street, and give the team a clear map so every door gets one hanger and no door gets two.

Timing matters as much as the route. Hangers delivered within a few days of a board going up, or of a sale completing, land while neighbours are still talking about it. Leave it a month and the moment has passed.

Avoid doors with signs asking for no junk mail. Respecting those requests protects the agency's reputation, and a homeowner who feels pestered is unlikely to call you for a valuation. Agencies that also drop a postcard on the mat keep the two consistent across our marketing print for local businesses.

Set Up One Template and Print the Campaigns in Short Runs

Estate agent door hangers are reordered after every sale, so the first order should be a template rather than a single design. Fix the layout once, with the agency logo, phone number and branch address in position and a photo panel and headline left to change, and keep that file on hand. Each campaign then needs only the property photo, the street and the headline swapped before a new run. Order the three stages that follow a sale, just listed, sale agreed and sold, in quantities that match the number of doors on a typical street, usually 40 to 80 per stage, rather than a big stock that dates. Agencies that prefer a leaflet shape on the handle use the door hanger flyers with a tear-off strip.

Send the template artwork with 3 mm bleed and the hole marked. Email the number of designs, quantity of each, card and any tear-off and a custom quote comes back within one working day, followed by a free design proof. Hangers are printed in 4 to 7 working days once approved and delivered free and tracked on the UK mainland in 2 to 3 days. Hangers with a print fault reported within 10 days are reprinted or refunded.